Page 30 - 4th edition Nayi Udaan

Application(s)
Activities that currently take place in silo envi- 1. New immersive forms of team collab-
ronments will eventually take place in a single oration.
Metaverse, such as: The metaverse promises to bring new levels of
- Purchasing outfits and accessories for online social connection, mobility, and collaboration
avatars to a world of virtual work. ‘NextMeet’, based in
- Buying digital land and constructing virtual India, is an avatar-based immersive reality
homes platform focused on interactive working,
- Participating in a virtual social experience collaboration, and learning solutions. Its mis-
- Shopping in virtual malls via immersive com- sion is to remove the isolation and workforce
merce disconnected-
- Using virtual ness that can
classrooms to result from
e xp e rie nce remote and
immer siv e hy brid
learning w ork.With
- Buying digital NextMeet’ s
art, collectibles i m m er si v e
and assets platfor m,
(NFTs) employee digi-
- Interacting tal avatars can
with digital pop in and out
humans for of virtual offic-
on-boarding es and meeting
employe es, rooms in real
customer time, walk up
service, sales to a virtual help
and other busi- desk, give a live
ness interac- presentation
tions from the dais,
relax with
Marketing and communications profession- colleagues in a networking lounge, or roam a
als need to pay attention to the metaverse conference center or exhibition using a
because it’s the next frontier for online interac- customizable avatar. Participants access the
tion. Just like social media revolutionized the virtual environment via their desktop comput-
online marketing landscape, so too will the er or mobile device, pick or design their avatar,
metaverse. and then use keyboard buttons to navigate the
Companies will need to transition their mar- space: arrow keys to move around, double click
keting strategies from online ad buys to exist- to sit on a chair, and so forth.
ing in a shared, virtual economy. How people
act and what their preferences are in If you’re on-boarding 10 new colleagues and
metaverse could be totally different than how give them a PDF document to introduce the
they behave and what they shop for in real life. company, they will lose concentration after 10
Add to that the layer of business from robot to minutes.
consumer, where virtual assistants and robots What can be done instead is have them walk
own the relationship with the consumer. along a 3-D hall or gallery, with 20 interactive
What future has in store for Metaverse? stands, where they can explore the company.
The metaverse seems set to reshape the world You make them want to walk the virtual hall,
of work in at least four major ways: not read a document.

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